A brand inspired by the timeless elegance and sun-drenched beauty of the French Riviera.


We are The South of France & Co., a fashion and lifestyle brand influenced by the glitz and glamour of the French Riviera.

Based in the UK, our vision stretches to the breathtaking coastlines, dreamy beaches, and picturesque lavender fields of the South of France.                      

Each garment is a love letter crafted in soft beige tones and brought to life with vibrant, sun-kissed designs that tell stories of summer, love, and adventure.

Where Elegance Meets Creativity

As a brand inspired by nature's beauty, sustainability is at the heart of everything we do. We use a print-on-demand model that helps us reduce waste.

We source our t-shirts through Bella+Canvas, who provide 100% organic cotton garments made with water-based dyes approved by Bluesign.

Every drop of water used in production is rigorously tested for toxic chemicals before being returned to the ecosystem.

Our designs are then printed by Inkthreadable, who share our commitment to eco-friendly practices by using natural dyes that are kind to both you and the planet.

We pride ourselves on conducting business with ethical practices at the forefront of what we do.

Our manufacturers, Inkthreadable and Bella+Canvas, are both committed to ethical practices as well. Inkthreadable is a small but mighty printing company based in Blackburn, UK. They maintain transparency throughout their supply chain, ensuring each employee is treated with respect and dignity.

Bella+Canvas is based in California and is WRAP certified, ensuring they conduct business in a fair and ethical manner.